Promotional Products as Marketing Drivers
A two-part lesson plan for incorporating promotional products into a comprehensive introductory course in advertising, public relations or integrated marketing and communication.
88% Recall The Advertiser
Studies continue to show that promotional products are an extremely effective advertising media. The Influence of Promotional Products on Consumer Behavior report is the result of a study of business travelers in La Guardia Airport.
96% Purchased Products in Last Year
Consumers use promotional products and advertisers know it. That’s why according to the Buyer Insights: Ad Agencies & Advertisers study, Advertisers being surveyed said they had purchased promotional products in the last 12 months.
Promotional products should be an integral part of any fully- integrated marketing, communication and advertising campaign. They are the tangible medium in a digital world. And as such should be a part of any collegiate course focused on marketing and advertising.
PPAI at 100
Promotional Products Association International (PPAI) is the promotional products industry’s not-for-profit trade association. For more than 100 years PPAI has focused on strengthening and advocating for the promotional products industry.