2019 Pyramid Winning Campaign
The Creative J
Silver Level Award
To gain larger clients with the goal of presenting a company store program and eventually sign a contract.
Playing off the idea that lunch is the perfect relationship builder, the lunch bag kits were distributed using a plain white shipping box with a colorful label announcing, "Especially for you from The Creative J." The kit included items commonly used at lunch: a tumbler, placemat, cutlery and a nutrition bar, as well as a booklet with information about The Creative J. Each product was selected and imprinted with one of the four goals of promotional products: to encourage growth, reward success, create awareness and invite opportunity.
The goal of gaining a meeting and ultimately a contract for a company store was a success with new orders being placed and interest expressed in company store programs.