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Objective


To achieve a rebrand that communicates Terry Town’s commitment to innovation, quality and product variety.

Campaign Details


Known for its high-quality standards and innovative product line, Terry Town was in need of a rebrand to communicate to customers how the brand has advanced over the past 20 years. This rebrand entailed updating the logo, marketing materials and redesigning the website from a seasonal look to more of a retail feel, reflecting a young and lively, yet professional look. The largest part of the rebrand was adopting a complete lifestyle catalog that showcased Terry Town’s product lines in action.

Results


The rebranding rejuvenated and injected a new life-blood into the company, showcasing Terry Town's strong commitment to high standards with a fresh, modern look.