2019 Pyramid Winning Campaign
Silver Level Award Winner
To increase engagement at tradeshows.
The “Silent Partner” campaign was developed with the intent to increase engagement at tradeshows. The concept was to create a ninja mascot that represents Showdown Displays as a "silent partner" to industry members. To kick off the promotion, Ninja stress relievers were created, which included a two-color print of the company’s logo colors and a keychain ring for easy access. Each stress reliever included a sign-up card and were given to attendees, enticing them to stop by the booth, enter a raffle and name the new company mascot. Additionally, a life-sized ninja character was created to greet show attendees, dance for entertainment and inform attendees of the giveaway offer. Showgoers were invited to take photos with “Dash,” the ninja, and post to social media.
The "Silent Partner" campaign was a resounding success with a substantial increase in booth traffic, leads and engagement with active accounts.