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Objective


To engage with existing clients, drive social media engagement to showcase innovation and attract new clients through creative marketing.

Campaign Details


Using social media, landing pages and a sequential email campaign, this multi-step campaign began with a contest aimed at engaging existing clients. This campaign invited clients to vote in an "Ugly Sweater" contest and select their favorite sweater from six clever designs. The second part of the sales campaign enticed clients to spend $1,000 before June 30 to receive their very own ugly sweater.

Results


This initiative made for a unique campaign that clients are still talking about. Red Tomato Promotions used a bit of Christmas in July magic to create the "Ugly Christmas Sweater" campaign, engaging clients via social media and increasing sales 62% compared to the previous year.