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Objective


To educate distributors on the idea that Pop! Can be their industry “sidekick.”

Campaign Details


Pop! Promos launched its Sidekick campaign to provide compelling designs, tools and education tips to distributors to better sell products. As part of the campaign, Pop! Promos created 3,000 kits, which included custom Pantone-matched dress socks, Clubman sunglasses, touchscreen gloves and a sticky wallet housed in a full-color pouch. The fully customized kit highlighted creative, cost-effective solutions offered to distributors.

Results


The launch of the Sidekick campaign saw distribution of hundreds of kits at tradeshows and events throughout the year, converting leads and opening conversations with new prospects.