Iowa State Fair
Business Impact Group
To set a record in both attendance and revenue for the Iowa State Fair Blue Ribbon Foundation by building a more cohesive and intriguing marketing campaign.
The Iowa State Fair Blue Ribbon Foundation is charged with raising funds for the renovation and preservation of the historic Iowa State Fairgrounds. The Rock n Round the Grounds campaign theme was designed to engage prospective attendees by creating a fun and nostalgic theme wrapped around music.
The Iowa State Fair drew its largest attendance and raised a record $424,000 for its Blue Ribbon Foundation.