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Objective


To create in-depth, cross-market case studies allowing distributors to target their customers and uncover new selling opportunities.

Campaign Details


The creation of Gem Insights provides clients with case studies highlighting common problems end users face within organizations and industries. The intent was to help distributors uncover more selling opportunities using market research and statistical data in the form of thought-provoking market case studies, while providing thoughtful guidance and product assortments.

Results


Currently, eight case studies are available for downloading, sharing and customization by distributors. Each provide an in-depth, cross-market case study allowing distributors to target their customers and solve business challenges.