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Objective


Generate a higher profile for the Foundation and raise funds for continued laboratory testing.

Campaign Details


Down syndrome research relies on the study of genetically engineered mice. To raise funds for the acquisition and maintenance of these mice, the Foundation teamed with the Gateway Preparatory Academy, Richmond, Texas, to develop “Adopt-A-Mouse.” At the center of the campaign was a five-inch bean bag mouse wearing a tiny, imprinted t-shirt and a small tag that explained the mission of the campaign. The students and their parents made presentations at community events where the mice were sold. A full-size t-shirt was created and sold raising additional funds.

Results


The initial promotion raised more than $50,000 for the charity, enough for 14 pairs of genetically engineered mice which were donated for research at Stanford.