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Objective


To utilize product from sponsors in a unique and creative way that would inspire and ignite the imaginations of attendees.

Campaign Details


The semi-outdoor event was held at a sunny eclectic hotel and used a camp aesthetic as part of its theme. Product selection was a collaborative effort with the goal of doing something unique and making every item as memorable as possible. The team selected campfire mugs, jacquard woven towels, c-fold bags, sunscreen, lip balm, speakers and personalized luggage tags, which were tied into the theme using the event brand. The selection of a unisex baseball shirt with a retro print design was the perfect shirt for cool desert nights along with branded s'mores kits to enjoy an evening of networking around the camp fire. Attendees arriving at the event were greeted with their gear at check-in, along with a small pop-up shop featuring all the skucamp gear creativity displayed.

Results


Commonsku’s goal to inspire and ignite the imaginations of skucamp attendees with imaginative designs and new ways to ideate with product was received with rave reviews.