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Objective


To create a resource for distributors to grow their businesses in industries that are top purchasers of promotional products.

Campaign Details


The BIC Graphic USA products showcased within each vertical market were selected using data-driven research aimed at providing items to build appealing campaigns. The Verticle Markets Guide, a 50-page essential resource guide, highlighted more than 200 innovative product ideas tailored to 24 different end-user markets. Insights and ideas were provided for industries that benefit highly from promotional products, including education, health care, business services, insurance, nonprofit and more. Creative imagery was incorporated to convey an element or mood for each specific market.

Results


The Verticle Markets Guide was an in-demand piece at tradeshows and were distributed during one-on-one meetings with distributors. Individual pages are available for customization so distributors could easily add their logo and email direct to clients.