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Objective


To show customers how much they are appreciated and thank them for a great year of projects.

Campaign Details


Axis Promotions made a plan to complete three tasks: to demonstrate its ability to combine hyper-personalization with state-of-the-art technology and stellar promotional products; to show clients how much Axis Promotions appreciates them; and to celebrate another successful year in business. Beginning with a customer survey asking each client for their birthday, favorite charity, favorite candies, favorite color and apparel size, Axis created a customized thank-you promotion for each client. Personalized gifts were sent monthly in custom boxes with the client’s name and favorite treats.

Results


This multi-step program included features, such as choosing a charity for donation and customizing one of a dozen items for a final gift. The campaign, designed to show customers how much they are appreciated and to thank them for a wonderful year, received an overwhelming 85 percent redemption rate.