These campaigns, winners of the prestigious Pyramid Award presented by Promotional Products Association International, provide real-world examples of the results and impact you can achieve when promotional products are used alone or in combination with other media.
RESULTS: New corporate business increased by 9.4 percent company wide, and productivity was up 14.3 percent.
Iowa State Fair
RESULTS: The Iowa State Fair drew its largest attendance and raised a record $424,000 for its Blue Ribbon Foundation
RESULTS: The sales target of $575,000 was achieved in three months, not the proposed eight. By the end of the eight-month campaign, sales had topped the target amount by 150 percent.
When brainstorming ways to integrate promotional product into your marketing and advertising campaigns, why not learn from those who have gone before you. Here you’ll find examples of how other have had success using promotional products.
Objective: To create a long term “coupon” that a customer would keep and re-use often, due to its convenience and ease of use.
Objective: To assist Nintendo of America with the post-launch marketing and branding of the new Wii game system.
Objective: To generate interest in the American Marketing Association and to increase membership by reflecting a high degree of industry expertise and credibility.
Objective: To boost and sustain owner excitement and commitment during the two-year construction phase of a beachfront resort condominium project.
REACH & RECALL